Portfolio

Below are skills, accomplishments, designs, and projects I have worked on through internships, leadership positions, classes, and independently that I feel encapsulate my skill sets! For a more set focus based on previous jobs and positions view my projects menu.

Social Media Static Images

Email Marketing

During my internship at Sidecar, I contributed to the development of 18 audience-segmented email workflows and created over 100 promotional email campaigns highlighting events, announcements, reminders, and special offers. I supported inbound marketing efforts through email and website content, which consistently contributed to lead generation and open sales opportunities across multiple quarters.

Also while working with Loyola's Donnelley Center I wrote, created, and designed all email communication that was sent to partnered non-profits, potential clients, and past members.

Short-Form Video Content

Some would say I am TOO comfortable in front of a camera!

Below are examples of video content I have edited for class projects, previous company social media pages, and my own personal accounts. I am comfortable video editing in TikTok, CapCut, Instagram, Canva, and Adobe Premiere. I shoot all content with an iPhone and occasionally a lightbox if needed, I have also used AI applications such as Runway to generate stock videos (required by previous position).

Event Planning

I have experience in event planning, marketing, and logistics through my role as Director of Social Events for the Epsilon Phi chapter of Delta Gamma, as well as positions with a boutique event décor company and Sidecar's annual conferences.

Key responsibilities included:

Creating email marketing workflows to nurture interest and drive conference registrations
Researching venues, distributing RFPs, and evaluating proposals based on pricing, catering options, amenities, and event needs
Coordinating with promotional vendors to source and produce branded event materials, including signage, notebooks, pens, portable chargers, and other attendee merchandise
Assisting with event logistics and scheduling, including setup timelines, speaker coordination, meal service, and on-site operations
Producing promotional videos and social media content using assets from previous events to build excitement and increase attendance
Managing attendee communications through event reminders, speaker announcements, and important event updates
Supporting the planning and execution of high-level conferences, ensuring a cohesive and professional attendee experience from registration through event completion