Media Planner
The American Advertising Federation (AAF) holds a national premier college advertising competition. Each year, a corporate sponsor (client) provides an assignment or case study outlining the history of its product and current challenge. The case study reflects a real world marketing challenge. Students must research the product and its competition, identify potential problem areas and devise a completely integrated campaign for the client. Each student team then "pitches" its campaign to a panel of judges.
In my role as Media Planner, I developed comprehensive media strategies designed to effectively reach target audiences. This included selecting the most impactful channels and platforms while collaborating closely with the PPC/Media Buyer to ensure optimal budget allocation across paid campaigns. I also created detailed media flows and strategy documentation to guide seamless execution and alignment across teams.
